Investors who won’t compromise on environmental, social, and governance issues will have to scrutinize socially responsible investments if regulatory frameworks aren’t in place to closely monitor companies’ claims.

“In the past, ESG was much more Europe-driven, and European companies were at the forefront,” Steven Fox, CEO and founder of Veracity Worldwide, told Yahoo Finance at the 2021 Concordia Summit. That changed during the pandemic, “and we would say in the last 18 to 24 months, there’s suddenly been a sea change among U.S. companies with a real interest in ESG issues.”

Fox argued that investors should really look deeper into their ESG holdings to better understand how companies are handling ESG policies or risk being exposed to greenwashing — what some critics have called companies that claim to be more ESG compliant than they really are.

Greenwashing risks giving consumers and investors a false sense of how a company does business, and it even allows companies to collect an undeserved premium on their so-called green products.

Concordia is a registered 501(c)(3) nonprofit, nonpartisan organization dedicated to actively fostering, elevating, and sustaining cross-sector partnerships for social impact. Concordia was founded in 2011 by Matthew A. Swift and Nicholas M. Logothetis. 

Do your homework on potential investments

Greenwashing is a term used to describe the practice of marketing spin in which green PR and green marketing are utilized to deceive customers into believing that a company’s goods, aims, and policies are environmentally friendly. This deceptive marketing is used to describe products as “green” or environmentally friendly, which can lead consumers to feel like they are helping the environment without actually changing their behavior. Greenwashing and social washing have been around for decades, but it’s currently on the rise because consumers are more interested in sustainable living than ever before. As a result, companies want a larger customer base, which can lead to greenwashing if their claims are false. Greenwashing is harmful because it deceives consumers into believing that they are doing good for the environment, when in fact they are not. Ultimately, this practice does nothing for the environment and can even have negative effects on consumer behavior if people grow tired of dishonest green claims.

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ESG: The New Way of Doing Business in San Diego, CA

Business and organizational sustainability is a complex issue inSan Diego, with many stakeholders and perspectives. It’s also an area where the stakes are high – if we don’t get it right, there will be dire consequences for our communities and the planet.

The good news is that more investors are taking notice of ESG issues when they invest in San Diego companies and organizations (see guide). In fact, over the past decade institutional investors have been increasingly incorporating Environmental, Social and Governance factors into their investment decisions. And soon it will be impossible to win any RFP’s without it.

We want everyone (not just big institutions inSan Diego) to be able to incorporate ESG-related risk into their actions because Companies that don’t adapt to these changes will not survive. This change has many companies inSan Diego scrambling to figure out how they can stay competitive and be profitable while also contributing to a better future.

ESG The Report is one solution that helps businesses inSan Diego find their niche in this new landscape by providing information on risks and opportunities related to environmental, social and governance factors affecting them today. Our report offers insights into what investors are looking for from companies inSan Diego and around the globe. ESG Frameworks provide investors with insight into how companies are performing in terms of corporate governance, social issues, labour standards and environmental impact. Ask about our ESG Frameworks package to help you get started on making your company, department or organization diverse, equitable and inclusive for all stakeholders.