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✅ Unlock a ready-made audience: Gain access to tens of thousands of relevant visitors who flock to our site every month looking for ESG solutions. ($1,999 Value)💥
✅ Introducing the Company Review Page: Unlock a full-page comprehensive review of your company, harnessing the same search engine-optimized approach that has propelled The Report to the pinnacle of the Search Results Pages. 💥
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Full Page Company Review – SolrSolvr Case Study
SolrSolvr serves as a liaison between residential and commercial clients and solar installation companies. Operating in a fiercely competitive sector, they began their journey from virtually nothing. Our involvement came after they had been in the industry for approximately a year. At that point, they had very little organic traffic and found themselves trapped in an Adword Loop.
Adword Loop: This phenomenon arises when a company becomes heavily reliant on Adwords campaigns to compete for high-traffic keywords, such as “solar installers.” We have encountered numerous cases where businesses find themselves caught in an endless monthly cycle, spending as much as they earn. (FYI, the average Clickthrough Rate (CTR) for paid search is 1% to 2%.)
The Solution: We recognized their need to wean their dependence on paid search in favor of organic traffic channels. We did this for seven reasons:
- Long-Term Benefits: Paid traffic has a short lifespan, whereas organic traffic can generate long-term benefits for businesses.
- Cost Effectiveness: Organic search engine optimization requires no money to be spent on ads, meaning businesses don’t have to worry about costs going unchecked.
- Increased Credibility: Consumers have become increasingly wary of paid ads, so organic traffic can help boost credibility and bolster trust.
- Increased Visibility: Organic search engine results will appear above competitors in the SERPs (Search Engine Results Pages), helping businesses gain added visibility.
- Targeted Traffic: Organic SEO helps businesses target customers who are actively searching for the product or service they’re offering.
- Enhanced User Experience: By improving organic search engine rankings, businesses can provide users with a more pleasant experience on their website, leading to increased user satisfaction.
- Increased Conversions: As organic traffic is targeted, it leads directly to higher conversions. Studies have found that consumers are more likely to convert from an organic search result than a paid ad.
Solutions and Results
High Authority Content
The first step was creating high-authority content in keeping with Google’s Search Quality Rating Guidelines (EEAT). This makes it easy for algorithms to understand who you are, what you do, and where you do it.
Month One Results: Some Keywords jumped 85 places, from Page Nine to Page Two! By month two others were on Page 1 of Google. By Month Six, they were getting more traffic from Organic Search than they were getting from Paid Ads.
Full Page Company Review
Next, we proceeded to create a comprehensive Company Review Page for SolrSolvr. This resulted in valuable backlinks from our site, enhancing their site’s authority. Leveraging over 400 pages and posts that we have written on all things ESG and sustainability, we strategically positioned links on high-traffic pages related to solar, carbon, and renewable energy. In turn, this generated over 50 organic click-throughs from our pages within the first week.
To enhance relevance, we used our primary and secondary social networks which include tens of thousands of followers. Social signals indicate to search engines that your content is being viewed and performing well. They also serve as a signal to consumers, demonstrating active engagement with your content.
SolrSolvr found themselves trapped in an expensive Adwords cycle, lacking any substantial progress or long-term strategy. To break free from this predicament, we devised the Full Page Review, which enables us to redirect our “solar” traffic directly to their website, landing page, and social profiles. This strategic intervention has proven invaluable in rejuvenating their online presence, driving meaningful results, and giving them control over getting in front of the people who are searching for their services online.
Simultaneously, our meticulously crafted and fully optimized authoritative content played a pivotal role in positioning their website as a trusted source in the solar installation domain, gaining recognition from search engines. By implementing long-term, organic search engine optimization strategies, SolrSolvr now has gained control of the Adwords cycle, emerging as a leading voice solar across the country.
This transformation brought about heightened visibility, enhanced credibility, improved user experience, and increased conversion rates. By partnering with ESG: The Report you can take advantage of the latest trends in sustainability and become an industry leader. Don’t miss out on this great opportunity – what are you waiting for, let’s get started!
We can help you on your journey to organic search engine success. Our expert team will craft a custom strategy tailored to your business goals that will provide long-term returns without breaking the bank. Get in touch to find out more about how we can help your business reach its potential!
Organic search engine optimization is a great way for businesses to save money while still achieving their desired results and building long-term success. Whether you’re starting out or already established, ESG: The Report can help you reach your goals by crafting a custom strategy tailored to your business needs. Increase your organic search engine rankings today and start reaping the rewards for the long term! Get in touch with us to find out more about how we can help you reach your potential. Let’s get started now!